Marketing Rock Stars
How cool must you be to market your books? Rockstar status would be nice. That means ripped skinny jeans and an awesome hairstyle for the dudes, and clothing optional for the ladies. Add an awesome gig, and you’ll sell. However, showing up to keynote in a Lady Gaga outfit might limit your future speaking opportunities, especially for you Christian fiction dudes. What kind of person must you be to market your books? I’ve noticed a few distinct styles that seem to work. The Roc